with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. As a Senior Analyst, Measurement & Attribution..., you will play an important role in our US-based attribution modeling capabilities. Reporting into the Senior Manager, you will use...
and funds-flow reconciliation. Manages purpose code and labor expense allocations and ensures proper cost attribution. Reviews.... Develops measurement and analytic strategies to monitor the outcomes of projects over time. Applies standardized tools...
, loyalty engagement, and direct channel performance. This role must operate as a hands-on strategist, executor, and analyst... across initiatives. Convey media strategies, rationale and results to senior leadership to gain support and understanding...