Conduct competitive and comparative analysis of digital experiences across websites, apps, and platforms. Synthesize findings from user research, including surveys, interviews, usability testing, and feedback data. Document and visualize cu...
Strategy & Planning: Scope out content requirements and develop comprehensive content strategies that span content creation, reuse, delivery, and governance. Content Management: Proactively manage content within the content management syste...
Support the development of a new ROI and marketing model, helping connect digital marketing investments to business outcomes across channels such as paid media and B2B account-based marketing. Assist in analyzing and refining a new KPI fram...