. Why This Role Matters The Director, Digital Measurement Models & Analytics Frameworks will be a key architect of our global... to help make it happen. If you are passionate about advanced analytics, modern measurement methodologies, AI- powered...
& Analytics Implementation Design the development and deployment of Fuelight 360 marketing models that enable marketing... of advanced analytics capabilities, leveraging emerging technology. This includes contributing to Marketing Mix Model (MMM...
analytics, modern measurement methods and models, emerging technology, deep knowledge and experience with Marketing Mix Models... or scaling proprietary digital analytics platforms. Technical and Functional Expertise Proficiency in Bayesian hierarchy...