OBJECTIVE OF ROLE The Business Analyst will be working on a variety of technology projects and initiatives, with a focus on Digital projects. The Business Analyst will be acting as a member of the digital technology capability team and wo...
analytics instrumentation (web/app) end-to-end: data layer → Tag Manager → GA4 (or Mixpanel/Amplitude) → data warehouse → BI...), Google Tag Manager (GTM) or similar for web/app tagging, and ad conversion pixels (Google Ads, Meta, TikTok, CM360...