Voice of Customer (VoC): Own market research and customer advisory boards. Funnel insights to product management to shape...
pricing, packaging, and upgrade paths Trial Monetization & Funnel Execution Own execution for specific stages of the trial... monetization funnel (e.g., activation, trial engagement, conversion moments) Track and report on key metrics such as activation...
to product positioning and buyer needs. Cross-Functional Collaboration, Measurement & Funnel Insight Work closely with Demand... across ON24, Eloqua, and Salesforce to understand the full funnel impact of the webinar program. Monitor and interpret key...
on high-level strategy. Analyze and report on the full-funnel business impact of media activities, connecting metrics...
, to design a field marketing strategy that fills the top-of-funnel pipeline and supports deal progression using tactics...
teams to strengthen go-to-market execution and improve conversion across the funnel. Support additional initiatives...
end-to-end experimentation frameworks to measure and optimize growth initiatives across the funnel, including hypothesis... and prioritize opportunities through funnel and cohort analyses, experimentation, and user behavior insights. Support scenario...
analytics Execute structured A/B testing strategies Track ROI on paid and organic campaigns Understand funnel strategy...
, and Competencies (includes Licenses, Credentials) Deep knowledge of full-funnel digital advertising strategies Ability to manage...
and executive dashboards. Create dimensional and subject-area data models aligned with business domains (e.g., CRM, sales funnel...
to meaningful product engagement Funnel & Engagement Optimization Analyze free user journeys end-to-end (visit → sign-up... of experimentation, cohort analysis, and funnel diagnostics Exposure to lifecycle or engagement tooling (e.g., in-app messaging...
to funnel stage and customer personas. Develop content that builds awareness, educates customers, and generates demand...
closely with Growth Marketing to align on lead management, ABM-strategies, funnel definitions, and contact governance Drive...
a full-funnel demand generation strategy for Tidepool+ (SaaS) that translates directly to discovery calls, pipeline growth...
lifecycle. Delivering Full-Funnel Integration: Translate business priorities into cohesive digital strategies that span... in AI, accelerated computing, or cloud. Proven track record crafting full-funnel digital journeys that connect awareness, evaluation...
years of community management experience required. Lease up experience is required. Funnel or Yardi is preferred...
& optimization: Set KPIs for awareness and down-funnel outcomes; track performance, surface actionable insights, and optimize...
a strong, balanced sales funnel by continually prospecting, qualifying and prioritizing the strongest prospects. You will leverage the...
those capabilities into top-of-funnel acquisition creative, and develop the narrative and content systems that scale globally. You'll... and messaging throughout the user funnel to sustain awareness and usage, helping to shape the overall ChatGPT consumer narrative...
in fulfillment, entitlement, metering, or renewal flows. Data, Forecasting & Controls Instrument the funnel: offer state, cycle...