- Marketing Mix Modeling (MMM) is the strategic link between the technical team and the client's business. This client-leading... analytical capabilities and ability to generate actionable insights at scale. 🎯 What we'd like you to do The Client Lead...
- Marketing Mix Modeling (MMM) is the strategic link between the technical team and the client's business. This client-leading... analytical capabilities and ability to generate actionable insights at scale. 🎯 What we'd like you to do The Client Lead...
Mix Modeling (MMM), incrementality testing (user-level holdouts), Geo lift, etc. Employ a data-backed approach... opportunities on new & existing channels. About the Role As a Growth Marketing Lead, you will help shape strategy and lead...
-as-usual value creation) Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling... management of the global Disney Streaming Marketing budget. Job Summary: Lead the DE DTC Marketing Finance – Strategic...
. Ideally, you'll have: - Strong knowledge and experience in Marketing Mix Modeling/Optimization (MMM/MMO) or marketing... on Marketing Analytics and the deployment of our 'MMO' offer (Marketing Mix Optimization), leveraging both our analytics...
frameworks-including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions-to ensure..., and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients. Lead the development of measurement...
) As a Salesforce Solution Architect focused on AdTech, you will: Lead end-to-end architecture of Salesforce Marketing Cloud, CDP... environments. SQL and BI tooling such as Looker, Power BI, Tableau. Familiarity with multi-touch attribution (MTA), marketing mix...
product requirements for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), Closed-Loop Measurement, Randomized...What We'll Bring: The Sr Technical Product Manager – Measurement will lead the execution of our advanced measurement...
, CPG, Food & Beverage, Apparel, or Skincare. Expertise in media measurement, MMM, attribution modeling, and marketing mix... clients (Founders, CMOs, PE/VC partners) on go-to-market strategy, channel mix, and scalable marketing investment models...
marketing mix modeling, attribution, brand equity, and clean room–based approaches. Partner with senior media and account... in analytics, with deep expertise in statistical modeling, econometrics, and marketing measurement. Exceptional leadership...